The ADMAX solution was introduced to the market in 2008 and in October 2010 Maxifier was demerged from its parent company as an independent business in its own right, to allow it to focus on developing its technology and achieve its full potential.To drive the business forward Jonathon Shaevitz was immediately hired as the first CEO. Since then, the company has grown dramatically with offices now in New York, London and Samara (Russia) and launched two new powerful tools, Campaign Performance Optimization and Advertising Intelligence.At the core of the business is a very powerful robust technology focus and we utilize over fifty proprietary algorithms while over 50% of our employees work in development and technical roles.Every day the business strives to push the inventory optimization envelope, empowering our customers to optimize performance, maximize their clients’ ROI, and extract the optimal value out of their inventory. Our ADMAX solution has managed more than 70 billion impressions for our growing customer base of premium publishers and media companies including Forbes, The Guardian, Channel 4, Telecom Italia and Bauer Media.