Total Performance Optimization


Maxifier has been delivering Total Performance Optimization since 2010, ensuring premium publishers and media buyers can benefit from the commercial and operational benefits that enhanced optimization delivers. 


In today’s complex, fragmented, and technology-driven online advertising environment, Maxifier gives you full insight and control of all your campaigns; allows you to determine the programmatic vs. human optimization balance; and simplifies optimization by delivering actionable recommendations for every campaign to make the whole process easier and quicker to execute. The result - more efficiency, more effective campaigns and more profit.

With offices in New York, London, Tokyo and Samara, Maxifier’s ADMAX technology is trusted by leading business, including The Guardian, Forbes, Bauer Media and Xaxis. Whether it is driving value for a publisher’s premium inventory or enabling a media business to maximize performance and margin on  non-guaranteed inventory, Maxifier can deliver.

Annually, our ADMAX platform is:

  • processing and analyzing more than 380bn impressions;
  • optimizing and driving performance for over 44,000 campaigns globally;
  • delivering over 6 million campaign optimization recommendations.



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