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Research Reveals Performance Metrics Rate as Important as Engagement for Branding CampaignsFebruary 21, 2012
Even for brand awareness campaigns, agencies prioritize conversion rates ahead of engagement metrics when it comes to online advertising, according to research from Maxifier.
Posted by: Roger Williams
Posted in: press
Watching the cents but ignoring the dollars does not make senseFebruary 10, 2012Yesterday at adMonsters OPS Markets in London, one of the panel sessions was dominated by discussion questions around RTB and programmatic buying. While this is an important topic – indeed it seemed the central obsession of 2011 – all conversations around it seem to conveniently skirt around or ignore the central question..
Posted by: Denise Colella
Posted in: blog posts
Does Super Bowl XLVI Portend the Future of Media Planning?February 7, 2012
Jonathon Shaevitz discusses how Maxifier technology enables digital publishers to visualize, optimize, and maximize campaign inventory and performance in real time.
Posted by: Gabrielle Hettena
Posted in: industry insights
The need to address the elements of online campaigns as a whole and not in isolationFebruary 5, 2012Reading Scott Ferber’s article in Ad Age about creativity vs. ad tech made me think that the issue at stake is beginning to be addressed. Yes, in this supposedly integrated marketing world, people still think offline vs. online...........
Posted by: Roger Williams
Posted in: blog posts
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