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Cutting out complexity to deliver value in today’s ad tech world
03.10.2013 by Anthony Katsur
As we begin 2013, we have already seen activity that points towards a shakeout in the advertising technology industry. And we are likely to see greater industry consolidation as we continue through the year. So what's important when it comes to technologies in today's ad tech environment?
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WireColumn: The Rise of Mr Average
01.14.2013 by Stuart Colman
Why, as an industry that sells itself on being forward thinking, creative and ‘at the edge’, do we accept being average? Stuart Colman, Managing Director, EMEA at Maxifier, gives some insight on being average in an industry that needs above-average thinking.
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‘Programmatic’ is not just RTB
11.08.2012 by Anthony Katsur
For some reason, ‘programmatic’ has become shorthand for ‘RTB’. But this is definitely not the case and ‘programmatic’ should be (and is) equally as applicable to the premium tier as it is to low-value inventory.
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Maxifier and Moat Partner to Increase Online Ad Interactions and Impressions
09.07.2012 by Denise Colella
Maxifier has entered into a partnership with brand intelligence and analytics company Moat.
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Maxifier Receives Investment from Dentsu Digital Holdings
08.29.2012 by Jonathon Shaevitz
Dentsu Digital Holdings, a company that actively invests in emerging global digital companies, has made a strategic investment in Maxifier.
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Online Comes of Age at the Olympics
07.18.2012 by Roger Williams
The 2012 summer Olympic Games in London will be the true barometer of online streaming success – and with it, online advertising for content streamed live online.