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Advertisers need to justify every marketing dollar that they spend. Therefore, it is increasingly important that publishers and networks be able to demonstrate how they are contributing to customers’ campaign goals.
Posted by: Denise Colella
Posted in: Blog posts
Announcing the new ADMAX release, providing publishers with a holistic inventory decisioning solutionMay 2, 2012
ADMAX offers an intelligent yield decision engine, enabling publishers to maximize the value of their entire inventory – both premium and remnant – and providing them with a level of control never seen before.
Posted by: Maxifier
Posted in: Blog posts
Roger Williams analyzes how the internet as affected the way people view and trust online ads.
Posted by: Roger Williams
Posted in: Blog posts
The New Competitive Landscape for Online Advertising?March 29, 2012
According to a recent survey from the Association of Online Publishers (AOP), publishers are setting aside their competitive differences to collaborate, hoping to compete against large digital platforms in an age of falling advertising budgets.
Posted by: Anthony Katsur
Posted in: Blog
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