Total Performance Optimization
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Digital's ‘Native’ still leaves a lot to interpretation
04.04.2014 by Roger Williams
2014 may be the year of native advertising but crystallising exactly what it means is proving difficult.
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In support of saying it like it is
13.03.2014 by Roger Williams
In an industry of complexity and confusion, why it's important to be specific as businesses and embrace and celebrate what we're good at.
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How Transparent is Transparency??
18.02.2014 by Roger Williams
When we talk about transparency, we really need to define what we are referring to as 'transparency' has many different interpretations depending on where you sit in the market.
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Tackling Banner Blindness
24.01.2014 by Roger Williams
Embracing relevant success metrics and new creative advertising formats should help drive more value for a publisher and its advertisers when it comes to online advertising.
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Effective creative is still driven by people
06.01.2014 by Roger Williams
In an industry driven by automation and machines, it's good to know people still have a key role to play.
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We all live in a programmatic world
04.12.2013 by Roger Williams
At the beginning of the year 'programmatic premium', later to be christened 'programmatic direct', was very much the phrase of the moment. There has been huge discussion as to what it actually is, how it differs from RTB and, crucially, whether the infrastructure and standards exist to deliver the programmatic direct promise.
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