Advertisers need to justify every marketing dollar that they spend. Therefore, it is increasingly important that publishers and networks be able to demonstrate how they are contributing to customers’ campaign goals. For businesses that handle hundreds – or thousands! – of sites, this becomes even more challenging.
Martini Media, the leading digital media and content platform for reaching affluent online audiences, recognized this demand and, in response, implemented our ADMAX solution to help deliver greater campaign performance improvements. As a result, Martini Media will begin to ensure its advertisers achieve their their branding and direct response objectives across more than 1,000 sites.
Martini Media’s CEO, Skip Brand, said that the main reason they selected ADMAX was because it seamlessly integrates into their current ad management technology platform with no site tagging required. With this easy integration, ADMAX was the perfect fit for them. We look forward to working with Martini Media and are pleased they have selected our technology to optimize their campaigns to compete effectively in today’s market.
To learn more about ADMAX, make sure to read about the new economic router feature we announced last week!