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Even for brand awareness campaigns, agencies prioritize conversion rates ahead of engagement metrics when it comes to online advertising, according to research from Maxifier.
Posted by: Roger Williams
Posted in: press
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Maxifier today announces the appointment of Xiaoming Shao as Managing Director, APAC who will be responsible for launching the Maxifier business in Asia Pacific.
Posted by: Roger Williams
Posted in: press
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Maxifier, the world’s leader in online ad campaign performance optimization, announces the appointment of Roger Williams as Senior Vice President of Marketing.
Posted by: Joan Gugliotta
Posted in: press
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Publishers want to sell on a traditional CPM model. The publishers who are able to sell this way are still evaluated on many advertiser-determined performance metric criteria...
Posted by: Maxifier
Posted in: press
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maxifier videos
blog posts

Watching the cents but ignoring the dollars does not make sense.
February 10, 2012  Read more

The need to address the elements of online campaigns as a whole and not in isolation.
February 5, 2012  Read more

industry insights

Does Super Bowl XLVI Portend the Future of Media Planning?.
February 7, 2012  Read more

B2B Marketing Magazine. Marketing Automation: Is the CRO the link between marketing and sales?.
February 2, 2012  Read more

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