Comments for Maxifier http://www.maxifier.com Because Every Campaign is a Performance Campaign Mon, 06 Feb 2012 11:27:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on The need to address the elements of online campaigns as a whole and not in isolation by Shane Smith http://www.maxifier.com/2012/02/05/the-need-to-address-the-elements-of-online-campaigns-as-a-whole-and-not-in-isolation/#comment-73 Shane Smith Mon, 06 Feb 2012 11:27:22 +0000 http://www.maxifier.com/?p=1071#comment-73 Yes agreed, I too think advertisers are now beginning to get it. I'm currently working (in the UK) on the creative side of digital campaigns for a marketing department who have recently invested time and money to bring a better use of Tech to their all ready strong creative. My client have also invested in capturing and interoperating data to effectively deliver and optimise campaigns and my involvement has meant that the creative can be tailored and updated in real time while it's live. In this case, and I am seeing this a lot more, the Tech is now starting to drive the creative in some way. Great post, keep up the good work. Shane Smith Digital Art Direction & Design www.shanedesign.co.uk Yes agreed, I too think advertisers are now beginning to get it. I’m currently working (in the UK) on the creative side of digital campaigns for a marketing department who have recently invested time and money to bring a better use of Tech to their all ready strong creative. My client have also invested in capturing and interoperating data to effectively deliver and optimise campaigns and my involvement has meant that the creative can be tailored and updated in real time while it’s live. In this case, and I am seeing this a lot more, the Tech is now starting to drive the creative in some way.

Great post, keep up the good work.

Shane Smith
Digital Art Direction & Design
http://www.shanedesign.co.uk

]]> Comment on RTB: publishers, tread carefully by Forrester research surveys buyers and sellers regarding RTB | Maxifier http://www.maxifier.com/2011/09/29/rtb-publishers-tread-carefully/#comment-28 Forrester research surveys buyers and sellers regarding RTB | Maxifier Fri, 18 Nov 2011 20:14:00 +0000 http://www.maxifier.com/maxifier/?p=174#comment-28 [...] on Jonathon’s earlier post, however, the point is taken that publishers needs to tread lightly. They will likely be giving [...] [...] on Jonathon’s earlier post, however, the point is taken that publishers needs to tread lightly. They will likely be giving [...]

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