bauer media boosts its online advertising with improved campaign performance

After more than 6 months collaboration, Maxifier brought real enhancements to CTR performance across Bauer’s inventory with an average uplift of 52% (source: Q4 08–Q2 09). During these 6 months, several campaigns had achieved +200% CTR uplift. From an advertiser’s perspective, in terms of cost per click, Maxifier brought Bauer across all advertising formats and websites a cost per click reduction of 20% (source: May 2009). Download PDF

open adStream optimization powered by maxifier

Demonstrating advertisers’ ROI Open AdStream Optimization powered by Maxifier enables Guardian to clearly visualize metrics on a daily basis, prioritize adjustments on-the-fly, optimize performance and forecasts, and maximize an array of key metrics including CTRs, yields, on-time delivery and revenue. Download PDF

channel 4, a major UK TV and on-line business, uses maxifier to deliver ad optimisation and on-time delivery

During the first month of operation Maxifier produced an overall 32.9% uplift in CTR and a 22% improvement in on-time delivery efficiency across the entire network. In the first months several campaigns have seen more than a 100% increase in their CTR. Download PDF

optimising campaign performance

A high profile publication ran a campaign on guardian.co.uk, with the aim of driving subscriptions. The campaign was targeted specifically to US customers, and was served on a run-of-site basis using leaderboard and MPU ads. Download PDF

Delivering increased ROI for brands using a pioneering optimization tool

Virgin Atlantic ran a brand campaign across guardian.co.uk, aiming to drive awareness of their Upper Class service and to maximize ad interaction. The campaign was optimized through Maxifier, the Guardian's digital optimization platform. Download PDF