Bauer Media

The Challenges

The digital UK division of Bauer Media serves display ads on its web properties including FHM, Heat, Empire, Closer and Kerrang. Having a wide spectrum of advertisers competing for their ad inventory, Bauer Media was looking for a solution to improve their campaign performance in terms of CTR and on-time campaign delivery efficiency. Its overall goal was to manage its inventory better, enhancing its advertiser offering to increase customer retention rates which in turn would maximize revenue opportunities.