Total Performance Optimization
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L’outil d’optimisation de campagnes Maxifier se connecte à Appnexus
17.04.2014 by Maxifier
Maxifier, qui propose des solutions aussi bien aux éditeurs qu’annonceurs pour l’analyse et l’optimisation des campagnes, vient de s’intégrer à Appnexus.
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Accounts and People of Note in the Advertising Industry
14.04.2014 by Maxifier
Aaron Letscher joined Maxifier, New York, as chief revenue officer. He succeeds Denise Colella, who was promoted to chief executive in October. Mr. Letscher had most recently been senior vice president for client and product strategy at Evidon.
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Maxifier Appoints Letscher CRO
08.04.2014 by Maxifier
Maxifier, an online ad tech company with a focus on helping publishers sell premium inventory via programmatic, on Tuesday announced the appointment of Aaron Letscher as chief revenue officer.
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Maxifier appoints Aaron Letscher to lead sales, partnerships and account management
08.04.2014 by Maxifier
Maxifier, the total performance optimisation platform, has appointed Aaron Letscher as chief revenue officer, where he will look to grow the performance of the company.
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Maxifier Appoints Ad Tech Veteran Aaron Letscher As CRO
08.04.2014 by Maxifier
NEW YORK, April 8, 2014 (ADOTAS) — Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on...
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A lack of clarity around ‘transparency’
24.03.2014 by Maxifier
Roger Williams, Chief Marketing Officer at Maxifier, discusses the need for more clarity around the issue of transparency.
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Maxifier Broaches Buy-Side Optimization
17.03.2014 by Maxifier
Maxifier launched a new buy-side optimization platform, ADMAX TRADE, that increases visibility and control across ad campaigns by offering rapid optimization on a single platform. The advanced campaign-optimization platform showed strong results for one network’s beta testing. Maxifier’s CEO...
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Maxifier-Expands-into-Buy-Side-Optimization-with-ADMAX-TRADE
17.03.2014 by Maxifier
Maxifier, a provider of total performance optimization solutions, announced the launch of a new buy-side optimization platform, ADMAX TRADE. Developed as a result of its recent integration with AppNexus, a real-time advertising technology provider, and with input from ad networks, ADMAX TRADE...
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Maxifier partners with AppNexus to launch new buy-side optimisation platform
17.03.2014 by Maxifier
Maxifier, a New York based online advertising performance optimiser, has partnered with AppNexus, a New York based advertising technology provider. The partnership has resulted in the launch of a new buy-side optimisation platform, Admax Trade, which has recently been unveiled. Admax Trade will...
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Startup Diaries: Breaking Through The Tech Glass Ceiling
14.03.2014 by Maxifier
Denise Colella, CEO of programmatic premium optimization company Maxifier, talks to The NextWomen about the negative and positive aspects to being a woman in a male-dominated industry, drawing on her own experiences of working in the technology industry.
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