Total Performance Optimization
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Ad Roundup: Partnerships to increase optimization
06.18.2015 by Maxifier
There is a new partnership and an acquisition that will help brands better optimize campaigns to increase consumer engagement.
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Maxifier Partners With Advance Digital to Deliver Programmatic Optimization Strategy
06.18.2015 by Maxifier
Maxifier, the leader in total performance optimization, today announced that Advance Digital, part of Advance Local, one of the largest news and information groups in the U.S., has adopted its ADMAX platform to fully automate its optimization strategy across its core brand titles.
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How Maxifier Achieved a 38% Increase in Viewability for Beliefnet
06.11.2015 by Maxifier
Maxifier executed an innovative analysis project for Beliefnet, a leading provider of inspirational editorial and video content. The objective of the analysis was to improve viewability across its site and optimise in-view rates to achieve the campaign goals of its advertisers, ensuring the site...
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Why Publishers Should Be Thinking About Viewability — And What They Should Be Thinking About
05.27.2015 by Maxifier
Viewability is an increasingly important term in the media industry. It is an advertising metric that attempts to track only impressions that readers actually see. Measuring impressions alone does not indicate that a reader scrolled down the page see a particular ad. Understandably, more and more...
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What Medium-Sized Publishers Like Beliefnet Are Doing About Viewability
05.14.2015 by Maxifier
Beliefnet attracts a niche audience (about 5 million to 7 million uniques per month) of all faiths who come to read content about religion. But while its readers believe in a greater power, Beliefnet wasn’t always sure they had the same faith in ads.
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Should We Bother Meeting Face-to-Face? (Part 2)
04.28.2015 by Maxifier
When it comes to meetings and networking in general, would we benefit from more in person contact? We put that question to the test — and present the answers to you in the second of a two-part Discussion Point today.
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Maxifier, Enhanced Viewability partnered with the Atlantic
04.27.2015 by Maxifier
Maxifier, the leader in Total performance Optimization, today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals for advertisers.
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Viewability and Performance Uplift
04.24.2015 by Maxifier
Maxifier, the leader in total performance optimization, today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals for advertisers.
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Maxifier Boosts The Atlantic’s Viewability By Double Digits
04.22.2015 by Maxifier
Maxifier today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals for advertisers.
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Eliminate Fraudulent Ad Impressions’ – ‘Website Magazine’ Article
04.21.2015 by Maxifier
Derel S. says, “Security is one of the most daunting challenges for businesses today. Maxifier, a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory.
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