Total Performance Optimization
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Ad tech Fails to ‘Talk the Talk’ When it Comes to Communicating with Marketers
12.19.2014 by Maxifier
As we come to the end of a busy autumn conference season, I’ve been lucky to have attended many digital events here in London, mainland Europe, and in the U.S. Refreshingly, a few of the sessions have had advertisers speaking – rather than being vendor-heavy panels, which has become the norm...
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What North America is Saying: 21 Experts on Marketing in 2015
12.17.2014 by Maxifier
It's not easy to determine which direction performance marketing will take next year. To get a new perspective, we asked 21 experts from a variety of North American companies what they expect will be the biggest industry developments in 2015
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Expert advises what to watch for in 2015
12.05.2014 by Maxifier
No one knows what 2015 will hold for businesses. Will mobile payments erupt? Will social media dissolve? One expert believes 2015 will be the year direct brand relationships will once again be cultivated.
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When It Comes To Premium, Publishers Are Leaving Revenue And Performance To Chance
10.28.2014 by Maxifier
While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more...
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Please Stop The OUA (Obnoxious Use Of Acronyms)
10.15.2014 by Maxifier
I recently listened to a great panel where marketers like Bank of America, Kraft and Dell discussed the big P (programmatic) and its impact on the media landscape. It was nice to finally hear marketers talking, as opposed to the usual vendor-populated panels.
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Nancy Lowry joined Maxifier
09.29.2014 by Maxifier
Nancy Lowry joined Maxifier, New York, in a new post, director for account management. She had been director for digital revenue and yield management at Discovery Communications, based in New York.
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Maxifier Bolsters Account Management Team; Hires Publisher-Side Veteran Nancy Lowry After Successful Stint at Discovery Communications
09.26.2014 by Maxifier
Maxifier Bolsters Account Management Team; Hires Publisher-Side Veteran Nancy Lowry After Successful Stint at Discovery Communications
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Nancy Lowry, Director of Account Management at Maxifier
09.26.2014 by Maxifier
Maxifier, the global leader in total performance optimization, has named Nancy Lowry as Director of Account Management to further lead, manage and build Maxifier’s account management teams in the U.S. and U.K., ensuring that the business continues to deliver high-value support for clients.
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Vimeo to premiere first original programming on Nov. 11, INDMUSIC lands programming deal with Dailymotion, Exclusive Social TV Ratings: Top Streaming TV shows
09.25.2014 by Maxifier
Maxifier named Nancy Lowry Director of Account Management. Most recently, she was the Director, Digital Revenue and Yield Management at Discovery Communications.
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Nancy Lowry has been named director of account management at Maxifier.
09.24.2014 by Maxifier
Nancy Lowry has been named director of account management at Maxifier.
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