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'Six' Ways Programmatic Premium Differentiates Itself
06.05.2013 by Maxifier
At Tech For Direct in New York this afternoon, Anthony Katsur, CEO, Maxifier, gave six reasons how programmatic premium differentiates itself from real-time bidding (RTB).
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Tailoring technology: ensuring your brand campaign and ad platform go hand in hand
04.22.2013 by Maxifier
Since the advent of online advertising, the ability for advertisers to deliver their campaigns on the web, as well as the technologies available to them, has grown beyond all recognition.
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Today’s Burning Question: IAB Internet Advertising Revenue Report
04.18.2013 by Maxifier
Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?”
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Programmatic Premium: Can We Settle On One Definition?
04.16.2013 by Maxifier
What’s in a name? Well, when it comes to “programmatic premium,” quite a lot. Interpretations of this term differ widely, as evidenced by the proliferation of remnant technologies that have been rebadged as programmatic premium solutions.
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Optimization Beyond Ad Ops
04.11.2013 by Maxifier
Mention the word “optimization” in the online advertising world, and images of the ad operations team instantly come to mind. However, the combination of new technologies, evolving campaign success metrics and increasing advertiser demands means that optimization can no longer fall solely on...
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Can Premium Programmatic Lure Brands Away From TV?
04.09.2013 by Maxifier
Anthony Katsur, CEO of Maxifier, believes that in order to attract and keep brands online, we have to beat TV.
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Today’s Burning Question: Is the Industry Overrun with Botnets?
03.22.2013 by Maxifier
Inspired by recent coverage of the issue by both AdWeek and AdExchanger, Adotas asked its panel of industry leaders: "Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?"
Tony Katsur offered his thoughts.
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Cutting out complexity to deliver value in today’s ad tech world
03.04.2013 by Maxifier
As we begin 2013, we have already seen activity that points towards a shakeout in the advertising technology industry.
In the space of one week, we saw MediaMath buy Akamai’s Advertising Decision Solutions unit, AppNexus secure $75m funding, part of which will be used for acquisitions, and...
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Today’s Burning Question: Are Ad Sales People Becoming Irrelevant?
02.15.2013 by Maxifier
With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? Denise Colella provides her thoughts on this question in Adotas.
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You're Hired!
02.15.2013 by Maxifier
Maxifier Appoints Gerry Garcia as Chief Financial Officer
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Jun 5, 2013
Tailoring technology: ensuring your brand campaign and ad platform go hand in handApr 22, 2013
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