Total Performance Optimization
READ ARTICLE
Should We Bother Meeting Face-to-Face? (Part 2)
04.28.2015 by Maxifier
When it comes to meetings and networking in general, would we benefit from more in person contact? We put that question to the test — and present the answers to you in the second of a two-part Discussion Point today.
READ ARTICLE
Maxifier, Enhanced Viewability partnered with the Atlantic
04.27.2015 by Maxifier
Maxifier, the leader in Total performance Optimization, today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals for advertisers.
READ ARTICLE
Viewability and Performance Uplift
04.24.2015 by Maxifier
Maxifier, the leader in total performance optimization, today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals for advertisers.
READ ARTICLE
Maxifier Boosts The Atlantic’s Viewability By Double Digits
04.22.2015 by Maxifier
Maxifier today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals for advertisers.
READ ARTICLE
Eliminate Fraudulent Ad Impressions’ – ‘Website Magazine’ Article
04.21.2015 by Maxifier
Derel S. says, “Security is one of the most daunting challenges for businesses today. Maxifier, a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory.
READ ARTICLE
How Can Programmatic Inspire Audiences?
04.20.2015 by Maxifier
Programmatic ad tech has made the advertising process easier, faster and more efficient, but it cannot drive great advertising strategy alone. Insights gleaned from a massive volume of data will drive ever more precise targeting, bidding and performance measurement. Even so, does programmatic...
READ ARTICLE
Eliminate Fraudulent Ad Impressions
04.20.2015 by Maxifier
Security is one of the most daunting challenges for businesses today. Maxifier, a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory.
READ ARTICLE
Why Viewability Insight Without Action Is Futile
04.15.2015 by Maxifier
“Without knowledge action is useless, and knowledge without action is futile.*” In advertising, insight from viewability reports simply isn’t enough; businesses must use this knowledge proactively to deliver what advertisers need. The ability to create actionable data was identified as...
READ ARTICLE
Dodging Global Expansion Pitfalls: A Checklist for Ad Tech Companies
04.14.2015 by Maxifier
Some thoughts for when your company is contemplating moving into a new region
READ ARTICLE
Maxifier Releases Ad Fraud Detection Solution
04.10.2015 by Maxifier
Performance optimisation firm Maxifier has released a new ad fraud detection solution that enables marketers to detect fraudulent inventory as part of its buy-side optimisation platform, Admax Trade.
Follow us on twitter &
linkedin!