Total Performance Optimization
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Op-ed: Campaign optimisation, 6 tips for publishers
02.07.2014 by Maxifier
With so much effort expended in winning media budgets it’s essential that publishers ensure they can deliver to the campaign goals to stay on media plans, secure future budgets and, if they can prove strong performance, attract a greater share of budgets. This is where optimisation becomes...
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Beliefnet Partners With Maxifier For Programmatic Selling
29.04.2014 by Maxifier
Beliefnet, a provider of inspirational online and video content, has tapped Maxifier’s programmatic direct platform to sell ads.
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L’outil d’optimisation de campagnes Maxifier se connecte à Appnexus
17.04.2014 by Maxifier
Maxifier, qui propose des solutions aussi bien aux éditeurs qu’annonceurs pour l’analyse et l’optimisation des campagnes, vient de s’intégrer à Appnexus.
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Accounts and People of Note in the Advertising Industry
14.04.2014 by Maxifier
Aaron Letscher joined Maxifier, New York, as chief revenue officer. He succeeds Denise Colella, who was promoted to chief executive in October. Mr. Letscher had most recently been senior vice president for client and product strategy at Evidon.
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Maxifier Appoints Letscher CRO
08.04.2014 by Maxifier
Maxifier, an online ad tech company with a focus on helping publishers sell premium inventory via programmatic, on Tuesday announced the appointment of Aaron Letscher as chief revenue officer.
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Maxifier appoints Aaron Letscher to lead sales, partnerships and account management
08.04.2014 by Maxifier
Maxifier, the total performance optimisation platform, has appointed Aaron Letscher as chief revenue officer, where he will look to grow the performance of the company.
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Maxifier Appoints Ad Tech Veteran Aaron Letscher As CRO
08.04.2014 by Maxifier
NEW YORK, April 8, 2014 (ADOTAS) — Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on...
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Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO
08.04.2014 by Maxifier
Maxifier , the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales,...
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Maxifier appoints Aaron Letscher to lead sales, partnerships and account management
08.04.2014 by Maxifier
Maxifier, the total performance optimisation platform, has appointed Aaron Letscher as chief revenue officer, where he will look to grow the performance of the company.
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A lack of clarity around ‘transparency’
24.03.2014 by Maxifier
Roger Williams, Chief Marketing Officer at Maxifier, discusses the need for more clarity around the issue of transparency.
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