Total Performance Optimization
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Maxifier Releases Ad Fraud Detection Solution
04.10.2015 by Maxifier
Performance optimisation firm Maxifier has released a new ad fraud detection solution that enables marketers to detect fraudulent inventory as part of its buy-side optimisation platform, Admax Trade.
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Ad Tech Titans Team Up in Metrics and Viewability Effort
03.30.2015 by Maxifier
Publishers today need viewable content — and ways to prove it to advertisers. Now advertising tech firms are trying to push the pedal to the metal to help.
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Maxifier Taps Moat For Viewability Measurement
03.27.2015 by Maxifier
Maxifier, a digital ad tech firm, on Thursday announced an expanded partnership with Moat to give its publisher clients access to viewability ratings.
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Ad Roundup: Partnerships to increase viewability, deflate fraud
03.27.2015 by Maxifier
In today's roundup: new partnerships setting up to help marketers and brands better connect with customers while taking on fraudulent activities.
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Openings and New Hires
03.27.2015 by Maxifier
Maxifier, a performance optimization platform for publishers recently announced Kim Cheever as the newest director of their sales team. Cheever will be working from San Francisco, prospecting and selling to publishers primarily on the West Coast. She was most recently at Rocket Fuel, but prior to...
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Kim Cheever has been named sales director at Maxifier.
03.17.2015 by Maxifier
Kim Cheever has been named sales director at Maxifier. She had been director, publishing solutions, at Rocket Fuel, Inc
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Where Are The Women In Ad Tech?
03.04.2015 by Maxifier
Denise Colella, CEO of digital ad tech firm Maxifier, was curious: How many female ad tech leaders are there?
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Maxifier hired Roy Beeharry as European sales director.
03.03.2015 by Maxifier
Maxifier hired Roy Beeharry as European sales director.
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Movers and Shakers: February 2015
03.03.2015 by Maxifier
Performance optimisation company Maxifer has appointed Roy Beeharry as European sales director. Joining from mobile video advertising exchange Vdopia, his key focus will be on growing the business in the UK and mainland Europe.
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Maxifier focuses on European expansion
02.27.2015 by Maxifier
Maxifier this week announced the appointment of Roy Beeharry as its European sales director, as the sell-side company aims to bolster its business in the UK and mainland Europe
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