Total Performance Optimization
From The AdMonsters OPS Conference: Premium Goes Programmatic, More
04.19.2012 by Maxifier

ADOTAS – Yesterday, I skipped the Adotas office and hit up AdMonsters OPS Markets conference, a bit of a change of scenery that featured a few smart discussions to boot. During a late-morning panel discussion, former Adotas senior editor and current AdMonsters U.S. editor Gavin Dunaway deftly led WebMD director of advertising products Ben Kneen, isocket CEO John Ramey, Maxifier COO Anthony Katsur and Varick Media Management vice president of strategic partnerships Jeremy Hlavacek through a back-and-forth about programmatic buying — which, as the refrain went, is not the same thing as RTB. All “programmatic” really entails, Ramey pointed out, is “software that talks to each other.”

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