Total Performance Optimization
Monitoring the Metrics: A U.S. and U.K. Comparison of How Publishers Can Better Manage their Campaigns
05.24.2012 by Maxifier

The recent IAB Internet Advertising Revenue Report* revealed that online advertising hit an historic $31.7 billion in 2011, representing a 22 percent increase from 2010. With this in mind, to take full advantage of the opportunities, publishers need to understand how to critically assess and maximize the performance of their advertisers’ campaigns, monitoring the metrics to achieve the optimum outcome.

Read the full opinion piece here.

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