Total Performance Optimization
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Maxifier Bolsters Account Management Team; Hires Publisher-Side Veteran Nancy Lowry After Successful Stint at Discovery Communications
09.24.2014 by Maxifier
Nancy Lowry joins Maxifier as Director of Account Management to lead the account management teams in the U.S. and U.K.
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STACK reduces time spent on optimization by 50% with Maxifier
06.11.2014 by Maxifier
Maxifier announced that STACK is using ADMAX to deliver programmatic optimization across its advertising operations.
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Condé Nast and Xaxis Announced as Keynotes at Maxifier’s Japan Summit
06.04.2014 by Maxifier
Condé Nast and Xaxis to speak at Maxifier's third Tokyo Summit on 16th July at the Westin Tokyo.
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Beliefnet Selects Maxifier to Deliver Programmatic Optimization
04.29.2014 by Maxifier
Beliefnet adopts ADMAX to drive performance improvements.
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Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO
04.08.2014 by Maxifier
Aaron Letscher joins Maxifier as Chief Revenue Officer to continue the growth of the business both domestically and globally.
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Maxifier Expands into Buy-Side Optimization with ADMAX TRADE
03.12.2014 by Maxifier
Maxifier launches new buy-side optimization platform, ADMAX TRADE.
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Maxifier Appoints Denise Colella as CEO
10.15.2013 by Maxifier
Maxifier announced the appointment of Denise Colella as its new CEO to lead the business in its next phase of growth.
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Maxifier Names Roger Williams as Chief Marketing Officer
09.04.2013 by Maxifier
Maxifier, the global leader in programmatic premium optimization, today announced the promotion of Roger Williams as chief marketing officer, bolstering the company’s executive team.
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Maxifier Hosts Programmatic Chaos with Industry Leaders to Educate Japanese Market on Industry Shift
07.09.2013 by Maxifier
Maxifier brings together U.S. and Japanese publishing and technology leaders to explore how the market is shifting toward programmatic, and what this could mean for the Japanese online advertising industry at its “Programmatic Chaos" event in Tokyo on 17th July.
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BlogHer Achieves Strong Campaign Uplift through Enhanced Audience Targeting Optimization from Maxifier
04.16.2013 by Maxifier
Maxifier announced strong campaign uplift results for BlogHer Inc., the largest cross-platform media network and publisher for women These are a result of the most recent release of its ADMAX platform, which now incorporates greater audience targeting optimization capabilities.
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