Total Performance Optimization
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Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO
08.04.2014 by Maxifier
Aaron Letscher joins Maxifier as Chief Revenue Officer to continue the growth of the business both domestically and globally.
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Maxifier Expands into Buy-Side Optimization with ADMAX TRADE
12.03.2014 by Maxifier
Maxifier launches new buy-side optimization platform, ADMAX TRADE.
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Maxifier Appoints Denise Colella as CEO
15.10.2013 by Maxifier
Maxifier announced the appointment of Denise Colella as its new CEO to lead the business in its next phase of growth.
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Maxifier Names Roger Williams as Chief Marketing Officer
04.09.2013 by Maxifier
Maxifier, the global leader in programmatic premium optimization, today announced the promotion of Roger Williams as chief marketing officer, bolstering the company’s executive team.
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Maxifier Hosts Programmatic Chaos with Industry Leaders to Educate Japanese Market on Industry Shift
09.07.2013 by Maxifier
Maxifier brings together U.S. and Japanese publishing and technology leaders to explore how the market is shifting toward programmatic, and what this could mean for the Japanese online advertising industry at its “Programmatic Chaos" event in Tokyo on 17th July.
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BlogHer Achieves Strong Campaign Uplift through Enhanced Audience Targeting Optimization from Maxifier
16.04.2013 by Maxifier
Maxifier announced strong campaign uplift results for BlogHer Inc., the largest cross-platform media network and publisher for women These are a result of the most recent release of its ADMAX platform, which now incorporates greater audience targeting optimization capabilities.
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Maxifier Appoints Gerry Garcia as Chief Financial Officer
14.02.2013 by Maxifier
Maxifier today announced the addition of Gerry Garcia as chief financial officer.
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Premium Business-to-Business Network Solution Embraces Programmatic Optimization via Maxifier
23.01.2013 by Maxifier
Maxifier today announced that BBN, an industry pacesetter in large-scale digital marketing solutions for global business-to-business marketers, has adopted its ADMAX platform to drive greater value for its advertisers.
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Anthony Katsur to Lead Maxifier
20.12.2012 by Maxifier
Maxifier today announced the appointment of Anthony Katsur as its new Chief Executive Officer and Denise Colella has taken on the newly created position of President.
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WGI Group Invests in Maxifier for Strong Leadership Team and Ability to Grow Brand Marketing Dollars Online
13.11.2012 by Maxifier
Maxifier today announced an investment from WGI Group, a provider of early stage capital for Internet entrepreneurs.
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