visualize, optimize, maximizeMaxifier’s ADMAX product suite contains the world’s most powerful tools for achieving optimum campaign performance and pulling maximum value from advertising inventory. Used by publishers, ad networks and media companies, the ADMAX platform is all the power our customers need to maximize client return on their advertising spend. Maxifier’s ADMAX utilizes proprietary, heuristic algorithms to analyze live campaign activity and generate recommendations that optimize performance according to any KPI, including on-time delivery, click thru rates (CTR), eCPM, CPA and user engagement. Moreover, ADMAX can optimize using both first-party publisher data and third party agency data. Integrating the ADMAX suite is easy and produces results in days. Starting with API access to the ad server, Maxifier can be quickly and easily integrated with any ad serving platform. ADMAX is ad server-agnostic, and we have successfully integrated ADMAX with the largest ad server platforms, including 24/7 Media’s Open AdStream, adtech’s IQ, and DoubleClick’s DART for Publishers. |
maxifier will deliver benefits to all levels of your organization
| Ad operations Ad Ops will get comprehensive visibility and control over the entire campaign list and become key drivers for ensuring campaign success and client satisfaction. | Data and analytics teamsUtilizing a database that integrates data from across the campaign spectrum in an easily navigable format, analytics teams will uncover patterns and opportunities around regional, temporal and site-sectional performance. |
| Sales teams Complete transparency of campaign delivery will give sales the power to address delivery and performance issues before they happen and work proactively with advertisers to maximize customer ROI. | Executive leaders Senior executives will achieve a level of knowledge around inventory utilization, availability and value beyond that which they have ever had, and can drive that knowledge into the strategic direction of their organization. |
control campaignsToday’s inventory changes too quickly, is too complex and is too valuable to leave any aspect of campaign delivery and performance to chance. Accordingly, the ADMAX Campaign Performance Optimization Visualizer pulls together the performance data of all campaigns on a single screen and provides recommendations for optimization based on actual site and user performance history. The utility empowers users to visualize and predict campaign performance, simulate alternatives without disrupting live activity, and make fully informed decisions to achieve maximum performance for every campaign. |
| Visualize: See the performance of all campaigns according to any metric or metrics and in a single screen while the campaign is live. | Predict: Know where the campaigns are going and whether or not they are going to reach advertiser commitments. |
| Simulate: Have the power to test system- and user-generated recommendations at the flight or line-item level, and see the impact they have across the entire advertising network immediately. | Optimize Apply any changes to campaign delivery rules directly to the ad server without leaving the CPO product or violating the IO. |
decision support solutionsAI (Advertising Intelligence) is a reporting and analysis tool that enables publishers and networks to measure and understand their entire online advertising operations and sales by providing sales analysis, revenue and pricing insights, and an intricate understanding of inventory performance. This product is the next logical addition to ADMAX – a holistic suite of products designed to help publishers and networks improve online advertising performance and increase revenue. Reporting is an essential component necessary for effective analysis of business goals and progress, and AI is the keystone product in this line-up. It will unify all other components in the suite by aggregating and leveraging data that they generate. |
AI delivers two crucial tools for achieving effective campaign optimization and inventory utilization
| Insight We provide publishers and networks with easy-to-access charts which show historical, current, and trending information to help them make better business decisions. With AI, users can formulate better business decisions due to their ability to quickly analyze the most current available advertising, inventory, and sales data, taking into account a greater volume of information than was previously possible. | Intelligence We enable users to review targets, shortfall and over fulfillment, calculate trends, and highlight major changes to make it possible for our clients to gain actionable insight on data which is normally underutilized in strategic planning processes.Though an effective user interface, we make this intelligence accessible at all levels of a company: operations, analysts, sales and senior executives. |
With AI, customers will get a heightened understanding of historical campaign and inventory performance, and get the power to optimize the value to advertisers and themselves.
coming in 2012! |
