• What is ADMAX?
    Revenue.
    Relevance.
    Results.
  • CPO
    Campaign
    Performance
    Optimization
  • AI
    Advertising
    Intelligence

Visualize, optimize, maximize

The complexities associated with selling online advertising — the demanding and multi-faceted needs of advertisers, the necessity to ensure every campaign is optimised, and the pressures to ensure you maximize the value of your total inventory — mean you cannot afford to leave anything to chance.

ADMAX platform provides a comprehensive solution to reduce these stresses by delivering inventory management, campaign optimisation, and actionable business intelligence from a single system that is integrated with your ad server.

Relied on by premium publishers and ad networks, ADMAX empowers you to take real control of your online advertising by maximising your advertisers’ return on their online spend while enabling you to extract optimum value for your inventory.

ADMAX consists of two powerful and complementary components – Campaign Performance Optimization (CPO) and Advertising Intelligence (AI) - that deliver on the promise of revenue, relevance and results.

ADMAX delivers relevance and value across the critical areas of your business

Ad operations - ADMAX’s unrivaled visibility and control over all campaigns running on your network means your ad operations team can make fully informed decisions to achieve maximum performance for every campaign and ensure clients stay happy. Analytics teams - Through ADMAX’s intuitive and flexible business intelligence, your analytics team can easily uncover patterns that enable your business to take advantage of previously untapped opportunities.
Commercial teams - Leveraging improved performance to deliver real value and a competitive advantage, ADMAX helps your commercial teams increase client retention, attract new advertisers, and generate higher inventory CPMs. Senior executives - Delivering a level of knowledge around inventory utilisation, availability, and revenue above anything they have ever had, ADMAX helps your senior executives channel this insight into developing the strategic direction of the organization.

Control campaigns

Today’s inventory changes too quickly, is too complex and is too valuable to leave any aspect of campaign delivery and performance to chance. Accordingly, the ADMAX Campaign Performance Optimization Visualizer pulls together the performance data of all campaigns on a single screen and provides recommendations for optimization based on actual site and user performance history.

ADMAX’s Campaign Performance Optimization is designed to help you maximize revenue from your inventory. It gives you full control by pulling together the performance data for every campaign you are running CPO gives you full insight and full control, all from a single screen.

In particular, CPO allows you to:
 
Visualize the performance, based on any available metric, of every campaign running on your network, enabling you to tell at a glance how each is progressing toward its goals. Predict the performance of every campaign so you can quickly identify discrepancies and take timely relevant action to address any issues before they happen.
Simulate, test, and understand the impact any campaign change will have across the campaigns on your network before you implement it, ensuring your actions are beneficial to your client as well as the health of your overall business. Optimize every campaign’s performance quickly and easily through automatically generated campaign recommendations based on your KPIs, saving you time and delivering results.

Decision support solutions

AI delivers a wealth of business critical information across your online advertising inventory, providing you with what you need to effectively analyze how your inventory is performing to your business objectives and enabling you to make better business decisions to achieve these objectives.   Through a comprehensive set of built-in charts that provide sales analysis, inventory performance, and financial information, AI supports proactive decision-making to help you improve your overall online advertising performance and increase revenue.

AI delivers in two crucial areas to drive better decision making, effective campaign optimization and optimum inventory utilization

Insight Whether you’re reviewing targets, examining shortfall and over-fulfilment, calculating trends, or highlighting major changes, AI makes it possible for you to gain actionable insights on data that is often underutilized or difficult to extract in strategic planning processes. Intelligence With flexible, easy-to-access reports that provide historical and current information, you can quickly analyze and compare available advertising, inventory, and sales data to determine trends that can help you make better business decisions.

With AI, customers will get a heightened understanding of historical campaign and inventory performance, and get the power to optimize the value to advertisers and themselves.

coming in 2012!