Overview and Benefits

Today’s economic and competitive environment demands that publishers maximize revenue generation from their ad portfolios. While doing this they must remain competitive by delivering on their contracts and maximizing inventory performance for their customers.

Maxifier helps you achieve these goals by providing you with knowledge and control over what’s going on at both the overall campaign portfolio level and at the individual campaign and flite level.

Maxifier provides complete visibility across your inventory, enabling optimized placement and performance across all your campaigns and leading to increased revenue generation.

Maxifier Delivers

• KNOWLEDGE: Enhanced visibility across your overall inventory and individual campaigns

  With Maxifier you’ll have the knowledge to analyse your inventory and performance using a simple interface. You will get the following benefits:

  • Instant understanding of current performance including CTR and on-time delivery status. Seeing actual performance versus plan enables you to take corrective actions when necessary;
  • “What if” planning including scenario projections and impact analysis of optimization actions for individual campaigns and collectively across your whole portfolio;
  • Enhanced campaign management allowing collaboration with ad-agencies. As an example you might use a Maxifier recommendation to suggest to an agency that they change creatives.
• CONTROL: Optimisation across all your campaigns

  With Maxifier you will have control over the ad serving parameters for each particular campaign. You will be able to optimise each campaign relative to other campaigns that are competing for the same inventory.

  In today’s environment individual campaign optimization does not give you as great a competitive advantage as optimizing all of your campaigns across your inventory! With Maxifier you can:

  • Maximize each and every individual campaign with sensitivity to all other campaigns including CTR and on-time delivery. Maxifier is uniquely able to optimize each campaign in progression, simultaneously assessing the interdependencies between campaigns to give you the best result;
  • Optimize all campaigns in terms of CTR, on time delivery and revenue – prioritizing and allocating the most revenue generating campaign to the right placement and therefore maximizing revenues for your overall Ad Network.
• REALISING THE BENEFITS OF USING MAXIFIER:

  As a publisher who optimally manages your premium inventory and your remnant inventory, you will be able to generate maximum revenues from your portfolio.

  Premium inventory:

  • By prioritising high performance for your most revenue generating campaigns, we ensure that your customer retention and bookings will increase;
  • Reduce under delivery and minimize campaign extension penalties.

  Remnant inventory:

  • Maxifier allows you to manage DR campaigns in-house and increase the monetization of your remnant inventory, decreasing any dependency on ad networks;

  Enables you to sell performance based campaigns and maintain the highest eCPM and considering the revenue generation for your overall Ad Network.

  • Maxifier works out which campaigns should have the highest priority based on revenues generated enabling complete network optimization.