Until now, optimization has been manual and time consuming and it was very difficult to carry it out for every campaign. ADMAX removes these inefficiencies and allows us to minimize the traditional publisher challenges around ensuring performance and delivery. As a result, we will now be able to help our advertisers achieve their objectives and maximize our retained revenues for the business.
We now have the tools to easily understand our inventory, its performance, and we have gained clarity into future inventory performance. All of this has given us the ability to leverage our most valuable inventory and maximize ad revenue.
Maxifier was an obvious choice to help scale a rapidly growing technology start-up. Because Maxifier’s ADMAX requires no site tagging and is seamlessly integrated with our current ad management technology platform, 24/7 Media’s 24/7 Open AdStream, implementation was easy, giving us immediate insights and control across all campaigns running on our network. Its system-generated suggestions ensure that, network-wide, we can deliver greater campaign performance improvements for our advertisers, while simultaneously reducing the time and effort we traditionally spent on optimization.
Within three months of operation we saw overall monetized impressions increase and a CTR uplift of more than 30% across all display campaigns.
Ad Operations has significantly improved because ADMAX gives greater clarity on campaign performance, forecasting and for the first time an ability to do ‘what if’ campaign analysis.
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